What you wear is how you present yourself to the world,
especially today when human contacts are so quick.
Fashion is instant language.What you wear is how you present yourself to the world
Miuccia Prada (Miuccia Prada Bianchi)
Especially today people exchange is very fast
Fashion is an instant language
choosing clothes
I rub my eyes to the sound of the alarm. I forcibly open my eyes, which close by themselves. I take a shower and come out in front of the closet to think about what to wear today. This morning memory is something that everyone has experienced at least once. We have to think in front of the closet. someone else hourclass location, situationThey say you have to dress appropriately.
human being social animalBecause of this, you always have to face other people. Whether shopping at the mart or going on a date with someone we love, we always interact with others. face to face and communicate And we work together, sometimes even compete together. And these activities are very natural for human beings who make up society.
communicate without words
Humans do not communicate only through language. He talks to the other person with silent tears, and sometimes communicates with others by dancing joyfully. and these things nonverbal communicationdefined as in nonverbal communication visual elementis a very important factor. The facial expressions and gestures of the person talking, and sometimes even small gestures, can become the person's language. so Fashion can also be a means of communication. As Miuccia Prada said, the act of wearing clothes itself becomes a means of direct communication. Therefore, choosing clothes can be a preparation for conversation.
The 93/7 Rule:
93% of communication occurs through nonverbal behavior & tone;
only 7% of communication takes place through the use of words.The 93/7 rule:
John Stoker, Communications Specialist
communicative 93% is achieved through non-verbal behavior and tone.
communicative 7%Only this is done through words.
The future of fashion and media
Then, what kind of fashion will we communicate in the future? 4IR (4th Industrial Revolution) Various new technologies such as robotics, artificial intelligence, and nanotechnology are presenting more diverse aspects of society in line with the human culture that has existed before. And XR and 3D technology will create The Future of Virtual Fashioncan also be glimpsed. We would like to introduce some of them in advance.
THE FABRICANT
Fabricant, which claims to be a digital fashion house, does not make real clothes. Their clothes only exist digitally. Their motto clearly shows this That it will never be made digitally or physically (ALWAYS DIGITAL, NEVER PHYSICAL)am.
The photo below is a composite of a photo of a real model to a virtual costume made by 3D modeling. and NFTs(A token that proves the owner of a digital asset using blockchain technology / Non-fungible token) It was auctioned off and sold for $9,500 (approximately 10.35 million won) through a transaction method.
The virtual fashion marketplace is an opportunity for designers to try out their designs without stocking up. Also, in the recent fashion world, sustainable developmentIt is also a measure of A lot of clothes are thrown away every year as fashion changes. Rather than owning it for a while, it is more environmentally friendly to buy virtually and reduce unnecessary production.
Wanna Kicks, Sephora Virtual Artist
Various applications are emerging that allow you to try on the shoes you will buy in advance using AR technology and location recognition technology. These features further satisfy consumers' expectations and brand loyaltyA good way to boost it. Especially luxury brands Try-on I jumped into marketing, and I will write a post about this in more detail.
The linkage of try-on technology with various fashion items such as cosmetics or glasses as well as shoes is the same as now. Untact erais very well received by consumers. Cosmetics select shop Sephora has already implemented a virtual makeup service since 2016, and in connection with this, it recommends the most suitable product to customers through online video and chatting. experience similar to that of an offline store. try to provide
ZEPETO
Virtual fashion doesn't stop here User's identity as each avatar It provides a playground for expression. It is named after the grandfather who created Pinocchio. ZEPETO, a service of NAVER Z, is a platform that allows users to create their own 3D avatar using face recognition and AR technology.
Users do not stop at making avatars, but can enjoy various games and activity elements with other users with avatars in virtual space that contain their individuality. active in social activities global 1020 generationis gaining high popularity. In addition, you can directly produce and sell various items such as clothes and accessories that your avatar can wear.
In July 2020, 17 masterpieces of the Renaissance era were reproduced. Opened a virtual art museumI did too. As the era of untact begins, visiting museums and art galleries has naturally become difficult. The ZEPETO app was used to provide a safer and different viewing experience. You can also move your avatar around the museum and take a self-portrait of your unique avatar in front of a famous painting.
In addition, The Sandbox game and collaborationSo, it provides each 3D virtual parallel world where users can enjoy a social experience through chatting, and the sandbox provides exclusive design game items, equipment, and art for ZEPETO as previously described. NFTsis issued with
As such, the future of virtual reality has infinite possibilities with just one word, fashion. but humans have The nature of the conversation will not change. And when it fuses with media and fashion, we will be able to have more enjoyable conversations. I always look forward to such a future.
Tags
- AR, NFTs, Sephora, try-on, VR, zepeto, The Sandbox, Sephora, Geppetto, Trion